Last updated: Jan 20, 2026

Every week I write The Keyword newsletter.

Here’s a bit more about what I’m up to:

What I’m working on:

I’m creating an ad analytics platform to help business leaders be able answer in seconds, questions like “what ads we running” and “what’s working”.

https://trywilow.com

I’ll be sharing the start-up process in newsletter & over on my LinkedIn.

https://www.linkedin.com/in/koleogundipe/

• [x] Prototype
• [x] Landing page
• [ ] Launch beta

What I’m reading:

• Non-fiction: Zero to One, Peter Thiel (notes from Peter’s Stanford classes on how to build start-ups).
• Novels: The Art Thief, Michael Finkel (about the European Bonnie & Clyde of stealing fine art) and Satanás, Mario Mendoza (a story leading up to a tragic event in Bogotá, Colombia in the 80s).